RICHMOND, Va. – Shady Grove Fertility (SGF) today announced a program to increase access to infertility care and help make treatment more affordable for individuals and couples living in the Richmond, Roanoke, and Hampton Roads metro regions. Designed to help alleviate the cost of fertility treatments, SGF’s IVF Advantage provides individuals and families earning up to $150,000 the ability to access a significant discount on treatment, allowing more Virginia patients to receive family-building care. 

“Infertility is tough, and we recognize the struggles many of our patients face in affording treatment,” said Erika Johnston-MacAnanny, M.D., medical director of SGF’s Richmond practice. “At SGF, we are here for our patients through every step of their family-building journey, which is why we are so proud to launch this new financial program to eligible individuals and couples. Our hope is that by partnering with them in yet another way, it alleviates some the stress and helps put them on an easier path to parenthood.”

IVF Advantage provides either a 15% or 30% discount on select single-cycle fertility treatments, based on combined gross annual income for the patient and partner, if applicable, and requires pre-approval (some exclusions may apply). Eligible patients must provide proof of residency within 85 miles of an SGF location in Richmond (Stony Point or Henrico locations), Roanoke, or Norfolk.

“SGF is always at the forefront of innovation in the practice of reproductive medicine and our vast array of innovative financial programs are no exception,” said Nicole Banks, M.D., fertility specialist with SGF’s Jones Institute location in Norfolk. “From our Shared Risk 100% refund program to our military discount that helps so many families in our Hampton Roads community, IVF Advantage is another example of our willingness to meet our patients where they are, with the shared goal of bringing home a baby.”

For people facing barriers to growing their families, it may be time to consult a fertility specialist. Contact the SGF New Patient Center at 888-761-1967 or complete a brief online request form to schedule a consult with an SGF physician. Patients can also learn more about SGF’s different treatment discounts, medication programs, and financing options.

About Shady Grove Fertility (SGF)
SGF is a leading fertility and IVF center of excellence with more than 100,000 babies born from 30+ years of continuous innovation and patient-centered fertility care. With convenient locations throughout the U.S. and in Santiago, Chile, SGF accepts most insurance plans and makes fertility treatment accessible and affordable through innovative financial solutions, including 100% refund guarantees for eligible patients. SGF is a proud partner practice of US Fertility, the largest physician-owned and physician-led partnership of top-tier fertility practices nationally. Call 1-888-761-1967 to schedule a new patient appointment or visit for more information.