Roanoke, Virginia

Roanoke Address
2800 Electric Road, S. W.
Suite 105-C
Roanoke, Virginia 24018
Office Hours
7:30 a.m.–4 p.m.
Monitoring Hours
7:30 a.m.–9:30 a.m.

Roanoke, Virginia

Patient Testimonial
We could not have asked for a better doctor than Dr. Shah to help us start a family. He genuinely wanted to help us and you can tell that he loves what he does.

Dr. Johnston communicates effectively with her patients, even calling them herself at home if questions arise.

We were trying for over 5 years to get pregnant, with Dr Tidey’s help we now have a 2 year old.

I remember the first ultrasound that I had to determine how my baby was doing. Dr. Edelstein and his nurse just giggled and said, ‘It’s twins!’. They are now seven and in first grade, losing teeth, playing sports, and being happy!! Thanks again!!!

Dr. Shah is an amazing doctor and his bedside manner is beyond compare.

I had setbacks all along but Dr. Johnston always had a new idea. She was always willing to talk about any questions or concerns.

Dr. Tidey is a compassionate, highly intelligent, highly skilled physician and I would recommend him to anyone having fertility issues.

If it wasn’t for Dr. Edelstein’s help, I probably would not have been blessed with this current pregnancy.


Formerly known as Carilion Clinic Reproductive Medicine & Fertility, SGF’s new location in Roanoke offers patients living and working in western Virginia access to advanced fertility treatment and state-of-the-art technology. Our office is open five days a week, with convenient hours for monitoring and appointments. Our expert physicians, along with their highly trained medical staff, provide personal and compassionate fertility care in a warm and welcoming environment.

Why Shady Grove Fertility

  • #1 physician practice for reproductive care by Castle Connolly, 2024
  • Over 100,000 babies born
  • Internationally renowned Donor Egg Program, the largest in the nation. All donors are fully screened and ready to cycle.
  • Among the top 5 egg freezing programs in the U.S.
  • 100% refund guarantee options for IVF and donor egg
  • 96% of patients say they would refer a friend


Accepted insurance

Approximately 70 percent of our patients have some coverage for infertility treatment and 90 percent have coverage for their initial consultation. Below is a list of insurance networks accepted by Shady Grove Fertility in Richmond, Norfolk and Roanoke.
  • Aetna, SGF is designated an Aetna Institute of Excellence™
  • Anthem Blue Cross Blue Shield of Virginia
  • Anthem Healthkeepers
  • GEHA
  • Optima
  • United Healthcare (excludes Navigate & Compass)
  • United Medical Resources
  • VA Community Care Network
Our Richmond and Norfolk locations accept the insurance plans listed here for covered services, however, each office and lab differs in what services may be considered out of network. You may have benefits even for services that are considered out of network. We also offer a wide variety of innovative financial programs regardless of insurance coverage, including a refund guarantee program. Following your initial visit, our financial team will assist you in evaluating your benefits and our programs to find the best option for you.

SGF’s accepted fertility networks

SGF also partners with several fertility networks or third-party administrators as well as companies/employers who offer additional fertility benefits, negotiate preferred service rates, and process claims on behalf of their employees as an employee benefit.
To determine your eligibility, please review our network participation list below. Some infertility networks may require patients to enroll directly with their organization before seeking treatment as a condition of eligibility. For more information on SGF’s third-party administrators, please contact your SGF Financial Counselor or ask your HR Department for the best way to contact them.
  • Carrot
  • Maven Clinic
  • Progyny
  • Optum, SGF in Roanoke is designated an Optum Center of Excellence™
  • Mantech
  • Stork Club

IVF Advantage

Shady Grove Fertility’s new IVF Advantage program was designed to help make treatment more affordable for Virginians living in the Richmond, Roanoke, and Hampton Roads metro regions. IVF Advantage allows individuals and families earning up to $150,000 the ability to access a significant discount on treatment.  

Eligible patients must have proof of residency in Virginia within 85 miles of one of four Virginia locations: Henrico, Stony Point, Roanoke, or Norfolk. 

Learn more about IVF Advantage


SGF in Roanoke is conveniently located off of Electric Road (419) in Colonnade Park.

Public events & seminars

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June 5, 2024

Online | 12:00 p.m. ET