Richmond – Henrico Doctors’ – Forest, Virginia

Richmond – Henrico Doctors’ – Forest Address
Sarah Cannon Institute Building
7607 Forest Ave., Suite 400
Richmond, Virginia 23229
Office Hours
7:30 a.m.–3:30 p.m.
Monitoring Hours
7–10 a.m.

For emergencies after hours, please call 1-804-257-5202 or the local number 804-256-2986.

Richmond – Henrico Doctors’ – Forest, Virginia

Patient Testimonial
We enjoyed and trusted Dr. Johnston so much after the birth of our first son that we decided that even after moving to the west coast it was worth flying across the country to be cared for by her again.

I adore Dr. Tidey. I have seen many RE’s and he is by far the most gentle, precise and will do all he can to help you succeed.

Dr. Shah is personable and friendly which makes the experience much easier.

I would highly recommend anyone to Dr. Edelstein! He was so great throughout the whole process of trying to conceive.

Dr. Johnston has a really warm and compassionate approach without being condescending.

Dr. Tidey is a compassionate, highly intelligent, highly skilled physician and I would recommend him to anyone having fertility issues.

I remember the first ultrasound that I had to determine how my baby was doing. Dr. Edelstein and his nurse just giggled and said, ‘It’s twins!’. They are now seven and in first grade, losing teeth, playing sports, and being happy!! Thanks again!!!

I wish I were able to give him more than 5 stars. Dr. Shah is a rare find.

About our Richmond – Henrico Doctors’ – Forest fertility center

As one of the nation’s leading fertility centers, Shady Grove Fertility offers patients living and working in the Richmond area access to advanced fertility treatment. Our office, located at 7607 Forest Ave., is open 5 days a week with weekday morning monitoring. Our expert physicians, along with their highly trained medical staff, offer patients a warm and friendly atmosphere in the Richmond area.

What is infertility?

Infertility affects both women and men. Traditionally, a fertility specialist will assume infertility is present based on the following definition. When a woman is:

  • Under 35 with regular cycles, unprotected intercourse and no pregnancy after 1 year
  • 35 to 39 with regular cycles, unprotected intercourse and no pregnancy after 6 months
  • 40 or over with regular cycles, unprotected intercourse, more immediate evaluation and treatment are warranted
  • Learn more about male factor infertility
  • Learn more about when to seek help

Why Shady Grove Fertility

  • #1 physician practice for reproductive care by Castle Connolly, 2024
  • Over 100,000 babies born
  • Internationally renowned Donor Egg Program, the largest in the nation. All donors are fully screened and ready to cycle.
  • Among the top 5 egg freezing programs in the U.S.
  • 100% refund guarantee options for IVF and donor egg
  • 96% of patients say they would refer a friend


Accepted insurance

Approximately 70 percent of our patients have some coverage for infertility treatment and 90 percent have coverage for their initial consultation. Below is a list of insurance networks accepted by Shady Grove Fertility in Richmond, Norfolk and Roanoke.
  • Aetna, SGF is designated an Aetna Institute of Excellence™
  • Anthem Blue Cross Blue Shield of Virginia
  • Anthem Healthkeepers
  • Cigna
  • GEHA
  • Optima
  • United Healthcare (excludes Navigate & Compass)
  • United Medical Resources
  • VA Community Care Network
Our Richmond and Norfolk locations accept the insurance plans listed here for covered services, however, each office and lab differs in what services may be considered out of network. You may have benefits even for services that are considered out of network. We also offer a wide variety of innovative financial programs regardless of insurance coverage, including a refund guarantee program. Following your initial visit, our financial team will assist you in evaluating your benefits and our programs to find the best option for you.

SGF’s accepted fertility networks

SGF also partners with several fertility networks or third-party administrators as well as companies/employers who offer additional fertility benefits, negotiate preferred service rates, and process claims on behalf of their employees as an employee benefit.
To determine your eligibility, please review our network participation list below. Some infertility networks may require patients to enroll directly with their organization before seeking treatment as a condition of eligibility. For more information on SGF’s third-party administrators, please contact your SGF Financial Counselor or ask your HR Department for the best way to contact them.
  • Carrot
  • Maven Clinic
  • Progyny
  • Optum, SGF Richmond is designated an Optum Center of Excellence™
  • Mantech
  • Stork Club

IVF Advantage

Shady Grove Fertility’s new IVF Advantage program was designed to help make treatment more affordable for Virginians living in the Richmond, Roanoke, and Hampton Roads metro regions. IVF Advantage allows individuals and families earning up to $150,000 the ability to access a significant discount on treatment.  

Eligible patients must have proof of residency in Virginia within 85 miles of one of four Virginia locations: Henrico, Stony Point, Roanoke, or Norfolk. 

Learn more about IVF Advantage


  1. Parking is located in the front of the building.

  1. Head south on Skipwith Rd toward Anoka Road
  2. Turn right
  3. Destination will be on the left

  1. Head north on Forest Avenue toward Weyanoke Road
  2. Slight right to stay on Forest Avenue
  3. Turn right onto Discovery Drive
  4. Turn left onto Honey Grove Drive
  5. Turn right
  6. Destination will be on the right

Public events & seminars

View All Events
June 5, 2024

Online | 12:00 p.m. ET