SGF, a pioneer and leader in reproductive medicine, placed a strong emphasis in 2019 on improving access to patient care by adding more locations and new physicians across the Mid-Atlantic United States. Six new physicians, two new state-of-the-art labs and surgical centers, and five new locations have made it easier for patients to take advantage of SGF’s innovative treatments, vast insurance network, and exclusive financial programs.

The highly specialized fertility care that SGF offers is made possible by its esteemed team of physicians. The SGF physician team welcomed Melanie Ochalski, M.D., Pavna Brahma, M.D.Anate Brauer, M.D.Tomer Singer, M.D.Matthew Connell, D.O., and Shayne Plosker, M.D., in 2019.

“One of the most important goals that unites all of our physicians is the desire to help more people build their families. This is universal throughout our practice and the reason our care teams devote themselves tirelessly to our patients,” said Mark Segal, Chief Executive Officer, SGF.

“The choice to join SGF was clear. I’ve long admired SGF because of their commitment to delivering patient-centric, individualized care. I also personally believe in SGF’s commitment to make exceptional fertility care more accessible and affordable, evidenced by 85,000 babies born and counting. They stand behind their patients and give them every advantage to start or grow their family. In New York, among many other centers, SGF stands out as a leader because of its stellar reputation and commitment to excellence—which is likely why more than 3,400 physicians prefer to send their patients to SGF each year. It’s all about trust and putting the needs of the patients first,” added Dr. Singer, who sees patients in SGF New York’s Manhattan location, which was among the locations added in 2019.

Equipped with a fully accredited surgical center and cutting-edge laboratory, SGF New York offers patients access to not only two Cornell-trained physicians in Dr. Singer and Dr. Anate Brauer, but also SGF’s exclusive 100% refund program for IVF and donor egg—take home a baby or receive your money back. The SGF New York location is also conveniently located at 110 East 60th Street—minutes from nine NY subway stations providing easy access from all boroughs as well as Westchester, Long Island, and Connecticut, and steps from Bloomingdales, Rockefeller Center, Central Park, and The Plaza Hotel.

To improve accessibility and convenience for patients in South Florida, in affiliation with Women’s Care Florida (WCF)—a premier provider of women’s health care throughout Central Florida—the practice’s expansion in 2019 also included a new, spacious IVF lab and surgical center in Tampa Bay, FL.

SGF’s now nine full-service embryology laboratories—Tampa, FLRockville, MDAtlanta, GAChesterbrook, PAFairfax, VARichmond, VATowson, MDNew York, NY; and Santiago, Chile—are equipped with the latest technology to give patients every advantage on their journey to conceive, including HEPA-filtered clean air ventilation systems, heated work stations that stimulate the in vivo (Latin for “within the living”) environment, anti-vibration tables that prevent harm to specimens should the table shake, highly sophisticated inverted microscopes to better evaluate embryo growth and development, and advanced incubators and media, to name a few.

SGF grand openings in 2019 included Manhattan, NYWesley Chapel, FLHenrico Doctors’ Hospital Campus, Richmond, VAWestminster, MD; and Silver Spring, MD.

“Improving access to care by adding more convenient locations or by offering unique, affordable pricing is part of who are. Coupled with the clinical quality of our programs and the expertise of our physicians, we never rest on our laurels, and yet we’re confident that we can offer our patients the very best in compassion, medical excellence, and value,” shares Segal.

To schedule an appointment at one of SGF’s locations, please contact the SGF New Patient Center at 1-877-971-7755.

About Shady Grove Fertility (SGF)
SGF is a leading fertility and IVF center of excellence with more than 85,000 babies born and counting. With 38 locations throughout FL, GA, MD, NY, PA, VA, D.C., and Santiago, Chile, we offer patients individualized care, accept most insurance plans, and make treatment affordable through innovative financial options, including treatment guarantees. More physicians refer their patients to SGF than any other center. Call 1-888-761-1967 or visit