SoHo, New York

SoHo Address
568 Broadway
Suite 602
New York, New York 10012
Office Hours
Monitoring Hours
Coming soon

SoHo, New York

Patient Testimonial
Dr. Romanski filled us with so much hope when we needed it the most. Him and his team are absolutely amazing and hands on. I have never felt more cared for at a practice before. Highly recommend him for any fertility needs.

About our SoHo fertility center

SGF New York’s SoHo office is centrally located in Downtown in an NYC landmark formerly known as the Havemeyer Building. With easy access to multiple subway lines and a convenient corner spot along the streets of Lower Manhattan, the SGF NY team is able to provide leading fertility care to the greater SoHo community. Shady Grove Fertility proudly supports all families including LGBTQ+, single women, and single men.
Dr. Romanski, along with his highly trained medical team, offers patients a warm and collaborative approach to patient treatment and care.

Why Shady Grove Fertility

  • Over 100,000 babies born
  • Internationally renowned Donor Egg Program, the largest in the nation. All donors are fully screened and ready to cycle.
  • Among the top 5 egg freezing programs in the U.S.
  • 100% refund guarantee options for IVF and donor egg
  • 96% of patients say they would refer a friend

Our Medical Team

Phillip A. Romanski, M.D., M.Sc.

Director of Research, SGF New York


Accepted insurance

Approximately 70 percent of our patients have some coverage for infertility treatment and 90 percent have coverage for their initial consultation. Below is a list of insurance networks accepted by Shady Grove Fertility. Please note that each state accepts different insurances.
  • Aetna
  • Cigna
  • Emblem Health (GHI)
  • GEHA
  • United Healthcare (excludes Navigate & Compass)
  • United Medical Resources
  • Oxford

SGF’s accepted fertility benefits

SGF is proud to make fertility treatment more affordable by accepting exclusive fertility benefits provided by employers/companies as well as third-party administrators. SGF patients who choose to use their benefits from the below list of providers will enjoy negotiated preferred service rates and a streamlined claims process.
Some fertility benefit administrators may require employees to enroll directly with their organization in order to be eligible for fertility treatment benefits. Please connect with your employer’s HR department for more information about available fertility benefits, or your SGF Financial Counselor to get started.
  • Carrot
  • Maven Clinic
  • Progyny
  • Optum, SGF New York is designated an Optum Center of Excellence™
  • Mantech
  • Stork Club

New York Mandate

The New York Insurance Law Sections 3216 (13), 3221, requires all employers within large group health insurance markets (100 employees or more), issued or delivered within the state of New York providing coverage for hospital care or surgical and medical care, to provide coverage for the diagnosis and treatment of infertility. There is a limit of three cycles of in vitro fertilization (IVF) for people who have been diagnosed with infertility. Visit our State Insurance Laws page to learn more about the New York Mandate’s criteria and exemptions.

IVF Advantage

Shady Grove Fertility New York’s new IVF Advantage program will allow more tristate area fertility patients to access in-vitro fertilization (IVF) treatment needed to grow their families. IVF Advantage allows individuals and families earning up to $150,000 the ability to access a significant discount on treatment.  

Eligible patients must have proof of residency in New York, New Jersey, or Connecticut within 60 miles of an SGF New York location. 

Learn more about IVF Advantage


  • Our SoHo location is right in the heart of SoHo, nearby Prince and Crosby Street.

Public events & seminars

View All Events
September 25, 2023

Online | 8:00 p.m.

September 27, 2023

Online | 12:00 p.m. ET